T-Mobile Announces Cheap Business Plans, Coverage Updates
T-Mobile announced a new set of plans today to draw SMBs away from AT width=275 height=275″ />
T-Mobile on Wednesday announced a new set of low-cost business plans and some deal sweeteners for consumers at its “Uncarrier 9.0” event.
The centerpiece of the event was a new set of wireless plans, primarily for small and medium businesses. They’re inexpensive and simple, requiring no negotiation, which T-Mobile CEO John Legere said was a major drawback of existing business plans.
“70 percent of business customers say [the buying process] isn’t transparent enough. the best price is the only price, for everyone,” he said.
Here’s how it goes: Businesses must order at least 10 lines to get the special pricing. The first 19 lines cost $16 each with unlimited talk, text, and 1GB of data per line. Go above 19 lines, and you pay $15 each; above 1,000 lines, they become $10 each. Tablets and hotspots are $10/month each.
Additional data can be added per-line or pooled. Per-line data costs $10 per 2GB or $30 for unlimited. T-Mobile charges by the gigabyte for pooled data for businesses: $4.75 each for the first 500 GB, $4.50 after 500 GB, and then $4.25 after 1 TB. There are no overages, and businesses are just charged by the gigabyte of use.
Business customers will also get a GoDaddy domain, a mobile-optimized website, and an email mailbox provided by Microsoft, on their own domain.
Legere pointed out that his company is reaping only $4 billion of the $83 billion in business wireless sales right now, so any business customers it gains will be straight out of the pockets of AT T and Verizon Wireless.
Legere also threw in some sweeteners for consumers, who are almost all of T-Mobile’s current base. The company will pay up to $650 per line in switching costs from another carrier, which now includes paying off leases and phone payment plans such as AT T Next and Verizon Edge, he said.
Families of new business customers will be able to sign up for personal lines with the first line discounted from $50 to $30/month plus data, he said.
Individual T-Mobile customers, meanwhile, will see any promotional plan they’re on made permanent, with a guarantee that rates will only go down, not up. The exception is unlimited-data subscribers, who will only get the guarantee for two years.
“Unlimited is a world in and of itself; I can’t pretend to tell you the ten-year view on Unlimited,” Legere said.
More Coverage Coming
Coverage is one of the major complaints that potential business customers have about T-Mobile. One small businessperson at the event complained that his T-Mobile Samsung Galaxy S3 had problems with in-building reception.
PCMag.com’s lead mobile analyst, Sascha Segan, has reviewed hundreds of smartphones, tablets and other gadgets in more than 9 years with PCMag. He’s the head of our Fastest Mobile Networks project, one of the hosts of the daily PCMag Live Web show and speaks frequently in mass media on cell-phone-related issues. His commentary has appeared on ABC, the BBC, the CBC, CNBC, CNN, Fox News, and in newspapers from San Antonio, Texas to Edmonton, Alberta. Segan is also a multiple award-winning travel writer, having contributed. More
More Stories by Sascha
The HTC U11 for Sprint is the best music phone around, and its unusual squeeze sensor is a fun new w. More
Digits will give every T-Mobile subscriber the ability to check their text messages and voice mails. More
The Android O public beta is now available. Here’s how to get it on your Pixel or Nexus phone. More