#real estate lead generation
Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn t have any first-hand experience, we researched the field a bit. Please note that our review is not a thorough vetting of the market nor a decisive answer for all, but anecdotally it gives some ideas. While various players tout different software programs or software-as-a-service (think online CRM tools), several experts seem to concur that a great website and managing one’s online presence is just as good if not better.
For a more traditional software approach, Chicago Agent Magazine is a great resource for tips, tools, and tricks from active practitioners. This article suggests a few lead generation tools, “The Best in Tech for Real Estate ” dated July 2013 (scroll down to section “Best Lead Generation Software”). Other options to consider can be found at Texas A M s Real Estate Center s Real Estate Software Directory. While the online tools mentioned in the above article don t appear, you can find some software options under the section called Contact Management . Play around with some of the other categories to find software and tools for advertising, farming management, etc.
However, not everyone is on the software bandwagon:
Be your own AdWords manager. Learning the in and outs of paid search is a tough road, but a very rewarding one. Very similar to renting a home versus owning a home. One requires payment with not equity in the end, whereas the other requires payment, hard work, but equity in the end.
If you decide software isn t the solution, here are some ideas on alternative methods for lead generation. It seems almost as if there is a consensus amongst the experts on using alternative methods (other than traditional software or pay-per-click tools). As per NAR’s 2012 Profile of Home Buyers and Sellers. 90% of home buyers use the Internet in their home search process, and 96% of buyers under the age of 44 use the Internet in the home search process, so buyers are definitely online. The articles below give a good lay-of-the-land and offer some good ideas as to how to connect with these buyers when they are online.