HomeAdvisor teams with Google to let people book home-repair jobs
HomeAdvisor CEO Chris Terrill at the company s Golden headquarters.
Golden s HomeAdvisor added another piece to its national expansion: Google.
The two companies announced a partnership Friday that uses the massive search-engine s online reach to better connect consumers to contractors offering home repairs.
HomeAdvisor, which changed its name three years ago from ServiceMagic. has spent the last three years building its new name and promoting its brand using online and offline tools, like TV commercials. But competition increased this year as Amazon, Google and Facebook all jumped into the business of connecting consumers with home-improvement contractors. A plethora of related startups are also building on this space.
HomeAdvisor s service is free to consumers. But contractors must pay an annual $280 membership plus a fee for every job referral they receive from HomeAdvisor even if the customer doesn t choose them.
The new Google partnership won t cost extra for consumers or contractors, said Brooke Gabbert, HomeAdvisor s vice president of corporate communications.
Instead, Google built in the ability for customers to Book Now directly with a contractor in the contractor s Google Profile. The feature relies on HomeAdvisor s new Instant Booking technology, a scheduling calendar that shows the hours a contractor is available or busy.
In a statement, HomeAdvisor CEO Chris Terrill said that this is an effort to help drive interested customers to its network of more than 100,000 contractors nationwide.
Not only will this make it easier for millions of people searching the web to instantly schedule appointments with trusted pros, but it will also drive more qualified customers to the small businesses in our marketplace – a marketplace that will drive an estimated $25-30 billion of gross marketplace transactions this year alone,” Terrill said.
Earlier this week, HomeAdvisor s parent IAC/InterActiveCorp announced its $512 million bid to buy rival Angie s List. Both boards would need to approve the acquisition.
HomeAdvisor employs more than 1,600 people, including about 1,000 at its Golden headquarters.
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