The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
- Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
- Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
- Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
- Achieve a professional credential that will be recognised and valued globally;
- Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
- Exhibit The MIT Graduate attributes
The Bachelor of Business major in Marketing course comprises: common core units, a major stream of Marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points except the capstone industry project elective units which constitute 30 credit points each.
- BK210 Market Research (Pre-requisite(s) BB105 Marketing Principles BK202 Consumer Behaviour)
- BK214 Integrated Marketing Communications (Pre-requisite(s) BK202 Consumer Behaviour)
- BK216 Digital Marketing (Pre-requisite(s) BB105 Marketing Principles BN105 Information Technology for Users in Organisations)
- Elective 2
- BK315 International Marketing (Pre-requisite(s) BK210 Market Research)
- BK317 Product Innovation and Commercialisation (Pre-requisite(s) BK202 Consumer Behaviour, BK210 Market Research BK306 Strategic Marketing)
- BK320 Social Media Marketing (Pre-requisite(s) BK216 Digital Marketing BK306 Strategic Marketing)
- BB320 Integrated Strategy Capstone (Pre-requisite(s) BB103 Management Principles, BB104 Introductory Accounting, BB105 Marketing Principles, BN105 Information Technology for Users in Organisations, BB313 Critical Thinking and Decision Making)
AQF Level 7
Summary: Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge: Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills: Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills: Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
Students are to select from the list of Business Electives. Students must complete the pre-requisite/s (if any) prior to undertaking a unit.
Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all semesters.
- BA204 Financial Accounting (Pre-requisite(s) BB104 Introductory Accounting)
- BB208 Business Ethics and Sustainability (Pre-requisite(s) BB103 Management Principles)
- BB212 Human Resource Development (Pre-requisite(s) BB103 Management Principles)
- BB311 Applied Business Project (Pre-requisite(s) Must have completed a minimum of 12 units)
- BK301 Brand Strategy (Pre-requisite(s) BB105 Marketing Principles)
- BM202 Organisational Behaviour (Pre-requisite(s) BB103 Management Principles)
- BM203 Project Management (Pre-requisite(s) BB103 Management Principles BN105 Information Technology for Users in Organisations)
- BM212 Strategic Human Resources Management (Pre-requisite(s) BB103 Management Principles BB212 Human Resource Development)
- BM214 International Business Management (Pre-requisite(s) BB103 Management Principles)
- BM301 Startup Entrepreneurship (BB103 Management Principles BB104 Introductory Accounting BB105 Marketing Principles Must have completed a minimum of 16 units)
- BM312 Entrepreneurship (Pre-requisite(s) BB103 Management Principles)
What is Marketing?
Marketing is the process of understanding, identifying, and anticipating consumer’s needs and wants, and then creating, communicating, and delivering a product or a service that satisfies the consumer’s requirements, profitably. Marketing enables organisations to anticipate and respond to market demands, quickly and effectively, and therefore, maintain the organisation’s competitive edge in the dynamic global marketplace.
What do Marketing professionals do?
Marketing professionals play a key role in the success of an organisation. They are highly creative, yet analytical individuals, who are consumer focused, aware of competitive threats, and are able to act quickly to the changing market conditions. They are responsible for understanding and anticipating consumer needs and wants, analysing and translating those needs and wants into products and services, and designing and creating of the marketing solution that will help the organisation grow its market share.
What do I study?
The Marketing major, which can be undertaken as part of the Bachelor of Business. will provide you with skills, knowledge, and tools, required to deal with the complexities and challenges of the global marketing environment. Key marketing concepts covered include consumer behaviour, business to business marketing, marketing research, customer services and satisfaction, product planning and management, marketing communications, advertising and promotion, strategic marketing, marketing law, and global marketing.
The final year capstone industry based projects will be based on a real application in industry or in an organisation. This project will allow you to bring together and strengthen the knowledge and skills you have gained during the program.
What are the career opportunities?
As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.
Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.
Mature age entry
Mature-age applicants without formal qualifications and have been out of school for more than 2 years may be admitted if they are able to demonstrate a range of attributes such as personal motivation, maturity and work experience or previous study. This is assessed on a case by case basis. Applicants may be required to provide a personal statement outlining their interest, motivation and reasons for selecting the course including details of educational and any employment background
For more information, please visit our course Tution fees page .
Various scholarships are available at MIT. For further information, please check Scholarship information .
To find out the methods of application, visit How to apply page.
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